/* =========================================================
   20CLIPS: Design tokens
   Palette: warm paper, charcoal ink, brass accent
   Type: Fraunces (display) + Inter (text/UI)
   ========================================================= */

:root{
  --paper:#FBF9F4;
  --paper-alt:#F3ECDE;
  --white:#FFFFFF;
  --ink:#1B1712;
  --ink-soft:#5B554B;
  --ink-faint:#8B8474;
  --line:#E4DCC9;
  --line-strong:#D6CBAF;
  --brass:#A3763C;
  --brass-dark:#7F5B2C;
  --brass-tint:#EFE3CC;

  --serif:"Fraunces", "Iowan Old Style", Georgia, serif;
  --sans:"Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;

  --container:1180px;
  --radius-sm:3px;
  --radius-md:6px;
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--sans);
  font-size:16px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img,video{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
ul{margin:0;padding:0;list-style:none;}
button{font-family:inherit;cursor:pointer;}

::selection{background:var(--brass-tint);color:var(--ink);}

:focus-visible{
  outline:2px solid var(--brass);
  outline-offset:3px;
}

@media (prefers-reduced-motion: reduce){
  *{animation-duration:0.01ms !important;animation-iteration-count:1 !important;transition-duration:0.01ms !important;scroll-behavior:auto !important;}
}

.container{
  max-width:var(--container);
  margin:0 auto;
  padding:0 28px;
}

.eyebrow{
  font-family:var(--sans);
  font-size:0.8rem;
  font-weight:600;
  letter-spacing:0.14em;
  text-transform:uppercase;
  color:var(--brass-dark);
}

h1,h2,h3,h4{
  font-family:var(--serif);
  font-weight:500;
  line-height:1.12;
  margin:0;
  color:var(--ink);
  letter-spacing:-0.01em;
}
h1{font-size:clamp(2.4rem,4.6vw,4.1rem);font-weight:460;}
h2{font-size:clamp(1.7rem,3vw,2.5rem);}
h3{font-size:1.28rem;}

p{margin:0 0 1rem;color:var(--ink-soft);}
p:last-child{margin-bottom:0;}

.lede{
  font-size:1.15rem;
  color:var(--ink-soft);
  max-width:640px;
  line-height:1.65;
}

.section{
  padding:88px 0;
  border-top:1px solid var(--line);
}
.section--tight{padding:64px 0;}
.section--alt{background:var(--paper-alt);}
.section--first{border-top:none;}

.section-head{
  max-width:680px;
  margin-bottom:44px;
}
.section-head.wide{max-width:820px;}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  gap:8px;
  padding:0.95rem 1.7rem;
  border-radius:var(--radius-sm);
  font-family:var(--sans);
  font-weight:600;
  font-size:0.95rem;
  border:1px solid transparent;
  transition:background 0.18s ease, color 0.18s ease, border-color 0.18s ease;
  white-space:nowrap;
}
.btn-primary{
  background:var(--ink);
  color:var(--paper);
}
.btn-primary:hover{background:var(--brass-dark);}
.btn-secondary{
  background:transparent;
  color:var(--ink);
  border-color:var(--line-strong);
}
.btn-secondary:hover{border-color:var(--ink);}
.btn-block{width:100%;justify-content:center;}
.btn-sm{padding:0.65rem 1.2rem;font-size:0.88rem;}

/* ---------- Header / Nav ---------- */
.site-header{
  position:sticky;
  top:0;
  z-index:50;
  background:rgba(251,249,244,0.92);
  backdrop-filter:saturate(180%) blur(8px);
  border-bottom:1px solid var(--line);
}
.nav{
  display:flex;
  align-items:center;
  justify-content:space-between;
  height:76px;
}
.logo{
  font-family:var(--serif);
  font-size:1.4rem;
  font-weight:600;
  letter-spacing:0.01em;
  color:var(--ink);
}
.nav-links{
  display:flex;
  align-items:center;
  gap:34px;
}
.nav-links a{
  font-size:0.95rem;
  color:var(--ink-soft);
  transition:color 0.15s ease;
}
.nav-links a:hover{color:var(--ink);}
.nav-cta{display:flex;align-items:center;gap:22px;}
.nav-toggle{
  display:none;
  background:none;border:none;
  width:32px;height:24px;
  position:relative;
}
.nav-toggle span{
  position:absolute;left:0;right:0;height:2px;background:var(--ink);
  transition:transform .2s ease, opacity .2s ease;
}
.nav-toggle span:nth-child(1){top:0;}
.nav-toggle span:nth-child(2){top:11px;}
.nav-toggle span:nth-child(3){top:22px;}
.nav-toggle.open span:nth-child(1){transform:translateY(11px) rotate(45deg);}
.nav-toggle.open span:nth-child(2){opacity:0;}
.nav-toggle.open span:nth-child(3){transform:translateY(-11px) rotate(-45deg);}

@media (max-width:860px){
  .nav-links{
    position:fixed;
    top:76px;left:0;right:0;
    background:var(--paper);
    border-bottom:1px solid var(--line);
    flex-direction:column;
    align-items:flex-start;
    gap:0;
    padding:8px 28px 20px;
    transform:translateY(-8px);
    opacity:0;
    pointer-events:none;
    transition:opacity .18s ease, transform .18s ease;
  }
  .nav-links.open{opacity:1;transform:translateY(0);pointer-events:auto;}
  .nav-links a{width:100%;padding:14px 0;border-bottom:1px solid var(--line);}
  .nav-toggle{display:block;}
  .nav-cta .btn-primary{padding:0.7rem 1.1rem;font-size:0.88rem;}
}

/* ---------- Hero ---------- */
.hero{
  padding:64px 0 80px;
}
.hero-grid{
  display:grid;
  grid-template-columns:1.05fr 0.95fr;
  gap:56px;
  align-items:center;
}
.hero h1{margin:18px 0 20px;}
.hero-price{
  display:inline-flex;
  align-items:baseline;
  gap:8px;
  font-family:var(--serif);
  font-size:1.15rem;
  color:var(--ink);
  margin:22px 0 26px;
  padding:10px 16px;
  border:1px solid var(--line-strong);
  border-radius:var(--radius-md);
  background:var(--white);
}
.hero-price strong{font-size:1.3rem;color:var(--brass-dark);}
.hero-actions{display:flex;align-items:center;gap:20px;flex-wrap:wrap;margin-bottom:20px;}
.hero-support{color:var(--ink-faint);font-size:0.92rem;max-width:420px;}

.hero-visual{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:14px;
}
.hero-visual .thumb:nth-child(2){transform:translateY(26px);}
.hero-visual .thumb:nth-child(3){transform:translateY(-10px);}

@media (max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:40px;}
  .hero-visual{grid-template-columns:repeat(3,1fr);}
  .hero-visual .thumb:nth-child(2),.hero-visual .thumb:nth-child(3){transform:none;}
}

/* ---------- Video / thumb placeholders ---------- */
.thumb{
  position:relative;
  aspect-ratio:9/16;
  border-radius:var(--radius-md);
  overflow:hidden;
  background:linear-gradient(155deg,#2A2520 0%, #1B1712 60%);
  border:1px solid var(--line);
  display:flex;
  align-items:flex-end;
  cursor:pointer;
}
.thumb::before{
  content:"";
  position:absolute;inset:0;
  background:
    repeating-linear-gradient(115deg, rgba(255,255,255,0.05) 0 2px, transparent 2px 26px);
}
.thumb-label{
  position:relative;
  z-index:1;
  padding:12px 14px;
  color:#F3ECDE;
  font-size:0.78rem;
  line-height:1.35;
  max-width:100%;
}
.thumb-label .thumb-caption{
  display:-webkit-box;
  -webkit-line-clamp:1;
  -webkit-box-orient:vertical;
  overflow:hidden;
  text-overflow:ellipsis;
}
.thumb-tag{
  display:inline-block;
  font-size:0.66rem;
  letter-spacing:0.06em;
  text-transform:uppercase;
  color:#C9BFA6;
  border:1px solid rgba(243,236,222,0.35);
  border-radius:2px;
  padding:2px 6px;
  margin-bottom:5px;
  background:rgba(10,8,6,0.35);
}
.thumb.has-video{background:#000;}
.thumb.has-video::before{display:none;}
.thumb-video{
  position:absolute;inset:0;
  width:100%;height:100%;
  object-fit:cover;
  z-index:0;
}
.thumb.has-video::after{
  content:"";
  position:absolute;inset:0;
  background:linear-gradient(to top, rgba(10,8,6,0.62) 0%, rgba(10,8,6,0) 30%);
  z-index:0;
  pointer-events:none;
}
@media (max-width:700px){
  .hero-visual{
    display:flex;
    grid-template-columns:none;
    overflow-x:auto;
    gap:10px;
    scroll-snap-type:x mandatory;
    -webkit-overflow-scrolling:touch;
    padding-bottom:4px;
  }
  .hero-visual .thumb{
    flex:0 0 118px;
    scroll-snap-align:start;
  }
  .thumb-label{padding:8px 9px;font-size:0.68rem;}
  .thumb-tag{font-size:0.56rem;padding:1px 5px;margin-bottom:3px;}
  .thumb.has-video::after{background:linear-gradient(to top, rgba(10,8,6,0.6) 0%, rgba(10,8,6,0) 22%);}
}
.thumb-play{
  position:absolute;
  top:14px;right:14px;
  width:34px;height:34px;
  border-radius:50%;
  background:rgba(251,249,244,0.16);
  border:1px solid rgba(251,249,244,0.4);
  display:flex;align-items:center;justify-content:center;
  z-index:1;
}
.thumb-play svg{width:12px;height:12px;fill:#F3ECDE;margin-left:2px;}
.thumb.placeholder .thumb-label{color:#F3ECDE;}

/* ---------- Offer / includes card ---------- */
.offer-card{
  border:1px solid var(--line-strong);
  border-radius:var(--radius-md);
  background:var(--white);
  padding:44px;
  display:grid;
  grid-template-columns:1.1fr 0.9fr;
  gap:48px;
}
@media (max-width:800px){.offer-card{grid-template-columns:1fr;padding:30px;gap:28px;}}

.includes-list{display:grid;grid-template-columns:1fr 1fr;gap:12px 24px;margin:0 0 28px;}
.includes-list li{
  display:flex;align-items:flex-start;gap:10px;
  color:var(--ink);font-size:0.96rem;
}
.includes-list li::before{
  content:"";
  flex:none;
  width:6px;height:6px;
  border-radius:50%;
  background:var(--brass);
  margin-top:9px;
}
@media (max-width:560px){.includes-list{grid-template-columns:1fr;}}

.offer-price-block{
  border-left:1px solid var(--line);
  padding-left:48px;
  display:flex;flex-direction:column;justify-content:center;
}
@media (max-width:800px){.offer-price-block{border-left:none;border-top:1px solid var(--line);padding-left:0;padding-top:28px;}}
.offer-price{
  font-family:var(--serif);
  font-size:2.6rem;
  color:var(--ink);
  margin-bottom:2px;
}
.offer-price span{font-size:1rem;color:var(--ink-faint);font-family:var(--sans);}
.offer-sub{color:var(--ink-faint);font-size:0.88rem;margin-bottom:22px;}

/* ---------- Category / audience cards ---------- */
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;}
@media (max-width:960px){.grid-4{grid-template-columns:repeat(2,1fr);}.grid-3{grid-template-columns:repeat(2,1fr);}}
@media (max-width:600px){.grid-4,.grid-3,.grid-2{grid-template-columns:1fr;}}

.cat-card{
  border:1px solid var(--line);
  border-radius:var(--radius-md);
  padding:26px 24px;
  background:var(--white);
  transition:border-color .15s ease;
  display:flex;flex-direction:column;gap:10px;
}
.cat-card:hover{border-color:var(--brass);}
.cat-card .cat-num{font-family:var(--serif);color:var(--ink-faint);font-size:0.9rem;}
.cat-card h3{font-size:1.15rem;}
.cat-card p{font-size:0.92rem;margin:0;}
.cat-card .cat-link{margin-top:auto;font-size:0.86rem;font-weight:600;color:var(--brass-dark);}

/* ---------- Portfolio ---------- */
.work-filters{
  display:flex;gap:10px;margin-bottom:32px;flex-wrap:wrap;
}
.filter-btn{
  padding:0.55rem 1.1rem;
  border:1px solid var(--line-strong);
  border-radius:20px;
  background:transparent;
  font-size:0.86rem;
  font-weight:600;
  color:var(--ink-soft);
}
.filter-btn.active{background:var(--ink);color:var(--paper);border-color:var(--ink);}
.work-grid{
  display:grid;
  grid-template-columns:repeat(5,1fr);
  gap:16px;
}
@media (max-width:1000px){.work-grid{grid-template-columns:repeat(3,1fr);}}
@media (max-width:640px){.work-grid{grid-template-columns:repeat(2,1fr);}}
.work-grid.cols-3{grid-template-columns:repeat(3,1fr);}
@media (max-width:640px){.work-grid.cols-3{grid-template-columns:repeat(2,1fr);}}

.thumb.thumb-wide{aspect-ratio:16/9;align-items:flex-end;}
.landscape-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:16px;
}
@media (max-width:900px){.landscape-grid{grid-template-columns:repeat(2,1fr);}}
@media (max-width:560px){.landscape-grid{grid-template-columns:1fr;}}

/* ---------- Process ---------- */
.process-list{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;}
@media (max-width:800px){.process-list{grid-template-columns:1fr;}}
.process-step{border-top:1px solid var(--line-strong);padding-top:18px;}
.process-step .num{font-family:var(--serif);font-size:1.6rem;color:var(--brass-dark);display:block;margin-bottom:10px;}
.process-step h3{margin-bottom:8px;font-size:1.15rem;}

/* ---------- FAQ ---------- */
.faq{max-width:760px;}
.faq-item{border-bottom:1px solid var(--line);padding:22px 0;}
.faq-item h3{font-size:1.05rem;margin-bottom:8px;font-family:var(--sans);font-weight:600;}
.faq-item p{font-size:0.96rem;}

/* ---------- Viral highlight ---------- */
.viral-section{background:var(--ink);}
.viral-grid{
  display:grid;
  grid-template-columns:240px 1fr;
  gap:52px;
  align-items:center;
}
.viral-media .thumb{aspect-ratio:9/16;}
.viral-badge{
  display:inline-block;
  background:var(--brass);
  color:var(--ink);
  font-size:0.75rem;
  font-weight:700;
  text-transform:uppercase;
  letter-spacing:0.08em;
  padding:6px 14px;
  border-radius:20px;
  margin-bottom:18px;
}
.viral-stat{
  font-family:var(--serif);
  font-size:3.2rem;
  color:var(--paper);
  margin-bottom:16px;
}
.viral-stat span{
  font-size:1rem;
  font-family:var(--sans);
  color:#C9C2B2;
  margin-left:8px;
}
.viral-copy p{color:#C9C2B2;max-width:460px;margin-bottom:26px;font-size:1.02rem;}
@media (max-width:760px){
  .viral-grid{grid-template-columns:1fr;gap:28px;text-align:center;}
  .viral-media{max-width:220px;margin:0 auto;}
  .viral-copy p{margin-left:auto;margin-right:auto;}
}

/* ---------- CTA band ---------- */
.cta-band{
  background:var(--ink);
  color:var(--paper);
  padding:96px 0;
  text-align:center;
}
.cta-band h2{color:var(--paper);}
.cta-band p{color:#C9C2B2;margin:16px auto 30px;max-width:520px;}
.cta-band .btn-primary{background:var(--paper);color:var(--ink);}
.cta-band .btn-primary:hover{background:var(--brass-tint);}

/* ---------- Breadcrumbs ---------- */
.breadcrumbs{
  font-size:0.82rem;
  color:var(--ink-faint);
  padding:20px 0 0;
}
.breadcrumbs a{color:var(--ink-faint);}
.breadcrumbs a:hover{color:var(--brass-dark);}
.breadcrumbs .sep{margin:0 8px;}

/* ---------- Page hero (SEO pages) ---------- */
.page-hero{padding:28px 0 60px;}
.page-hero .eyebrow{margin-bottom:14px;}
.page-hero h1{max-width:820px;margin-bottom:18px;}
.page-hero .lede{max-width:700px;}
.page-hero-actions{display:flex;gap:18px;align-items:center;margin-top:28px;flex-wrap:wrap;}

.two-col{display:grid;grid-template-columns:1fr 1fr;gap:56px;}
@media (max-width:860px){.two-col{grid-template-columns:1fr;gap:32px;}}

.check-list li{
  position:relative;padding-left:26px;margin-bottom:10px;color:var(--ink);
}
.check-list li::before{
  content:"";
  position:absolute;left:0;top:7px;
  width:10px;height:10px;
  border:1.5px solid var(--brass);
  border-radius:50%;
}

.pull-quote{
  font-family:var(--serif);
  font-size:1.4rem;
  line-height:1.4;
  color:var(--ink);
  border-left:2px solid var(--brass);
  padding-left:24px;
  margin:0;
}

/* ---------- Related links ---------- */
.related-links{display:flex;flex-wrap:wrap;gap:12px;}
.related-links a{
  border:1px solid var(--line-strong);
  border-radius:20px;
  padding:0.5rem 1.05rem;
  font-size:0.86rem;
  color:var(--ink);
}
.related-links a:hover{border-color:var(--brass);color:var(--brass-dark);}

/* ---------- Pricing page ---------- */
.price-hero{text-align:center;padding:56px 0 20px;}
.price-hero h1{margin:16px auto 14px;}
.price-hero .lede{margin:0 auto;}
.pricing-card{
  max-width:640px;margin:44px auto 0;
  border:1px solid var(--line-strong);
  border-radius:var(--radius-md);
  background:var(--white);
  padding:48px;
  text-align:left;
}
.pricing-card .offer-price{font-size:3.2rem;}
.pricing-card .includes-list{margin-top:26px;}
.pricing-note{text-align:center;color:var(--ink-faint);font-size:0.9rem;margin-top:18px;}

/* ---------- Blog ---------- */
.post-list{display:grid;grid-template-columns:repeat(2,1fr);gap:28px;}
@media (max-width:760px){.post-list{grid-template-columns:1fr;}}
.post-card{border:1px solid var(--line);border-radius:var(--radius-md);padding:28px;background:var(--white);}
.post-card .eyebrow{margin-bottom:10px;}
.post-card h3{font-size:1.2rem;margin-bottom:10px;}
.post-card p{font-size:0.92rem;}
.post-card a.read-more{display:inline-block;margin-top:14px;font-size:0.86rem;font-weight:600;color:var(--brass-dark);}

.article{max-width:700px;margin:0 auto;}
.article h1{font-size:clamp(2rem,4vw,2.8rem);margin-bottom:18px;}
.article .article-meta{color:var(--ink-faint);font-size:0.86rem;margin-bottom:36px;}
.article h2{font-size:1.5rem;margin:40px 0 14px;}
.article h3{font-size:1.15rem;margin:28px 0 10px;}
.article p{font-size:1.03rem;color:var(--ink-soft);margin-bottom:18px;}
.article ul,.article ol{margin:0 0 20px;padding-left:22px;}
.article li{margin-bottom:8px;color:var(--ink-soft);}
.article li::marker{color:var(--brass);}
.article-cta{
  margin-top:48px;
  border:1px solid var(--line-strong);
  border-radius:var(--radius-md);
  padding:32px;
  text-align:center;
  background:var(--paper-alt);
}
.article-cta h3{margin-bottom:8px;}

/* ---------- Lightbox ---------- */
.lightbox{
  position:fixed;inset:0;z-index:200;
  background:rgba(27,23,18,0.92);
  display:none;
  align-items:center;justify-content:center;
  padding:24px;
}
.lightbox.open{display:flex;}
.lightbox-body{
  background:var(--ink);
  border:1px solid rgba(243,236,222,0.2);
  border-radius:var(--radius-md);
  width:min(360px,90vw);
  max-height:90vh;
  aspect-ratio:9/16;
  display:flex;align-items:center;justify-content:center;
  padding:32px;
  overflow:hidden;
}
.lightbox-body:has(video){padding:0;}
.lightbox-video{
  width:100%;height:100%;
  object-fit:contain;
  background:#000;
  border-radius:var(--radius-md);
}
.lightbox-placeholder{text-align:center;color:#F3ECDE;}
.lightbox-placeholder p{color:#F3ECDE;}
.lightbox-note{color:#9C9482 !important;font-size:0.82rem;margin-top:10px !important;}
.lightbox-close{
  position:absolute;top:24px;right:28px;
  background:none;border:none;color:#F3ECDE;
  font-size:2rem;line-height:1;
}

/* ---------- Footer ---------- */
.site-footer{background:var(--ink);color:#D9D2C1;padding:72px 0 28px;}
.footer-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr 1fr;gap:32px;margin-bottom:56px;}
@media (max-width:900px){.footer-top{grid-template-columns:1fr 1fr;}}
@media (max-width:560px){.footer-top{grid-template-columns:1fr;}}
.footer-brand .logo{color:var(--paper);}
.footer-brand p{color:#9C9482;margin-top:14px;max-width:260px;font-size:0.9rem;}
.footer-col h4{font-family:var(--sans);font-size:0.82rem;text-transform:uppercase;letter-spacing:0.08em;color:#9C9482;margin-bottom:16px;font-weight:600;}
.footer-col li{margin-bottom:10px;}
.footer-col a{font-size:0.92rem;color:#D9D2C1;}
.footer-col a:hover{color:var(--brass-tint);}
.footer-bottom{
  display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px;
  border-top:1px solid rgba(217,210,193,0.15);
  padding-top:26px;
  font-size:0.82rem;
  color:#948C79;
}
.footer-bottom a{color:#D9D2C1;}